Wix Adds Dashboard to Track Site Visibility in ChatGPT and Gemini
Wix has introduced a dashboard feature that lets site owners track how their website is being referenced inside AI chat tools like ChatGPT and Gemini, alongside its existing traditional SEO tracking. The move reflects a broader shift among website builders toward treating AI-search visibility as a metric distinct from conventional search rankings.
The feature arrives as reviewers increasingly highlight AI-visibility tooling as a meaningful differentiator among free and paid website builder plans, alongside more established features like template variety and blogging tools.
It's part of a wider pattern: platforms are beginning to compete not just on design flexibility and price, but on how well they help users understand and improve their odds of being cited by AI-generated search summaries — a metric that barely existed as a marketed feature two years ago.